Character … the best Reputation Management System

Good day my friend,

Maybe I’m just getting old, but sometimes I think the world has just gone bonkers.  Mind you, I recognize, value and welcome diversity of opinion.  It would truly be a boring world if we all agreed about everything.  That being said, I would like to take exception to the “Reputation Management” craze that seems to be all over the web and airwaves.  Every day, I see and hear advertisements for firms looking to help me manage my reputation.  Thanks, but no thanks.

Reputation, of course, is what other people think about you.  Reputation is important in business, and in our personal lives.  That being said, we should all know that you cannot control other people – what they think, what they say or what they do.  You can influence their view of you, but you cannot control or manage it. What can you control?  Great question!  I’ll tell you what you can control: your character.

“Character is like a tree and reputation like a shadow.  The shadow is what we make of it; the tree is the real thing.”                                                           — Abraham Lincoln

Your character is what you know is actually true about you.  You know it right now, don’t you?  Character can be managed.  Character can be controlled.  Character can be built. The most important ingredient in a great business person, a great leader, a great parent is not intellect, charisma, vision, attitude or courage – these are all important to be sure.  The most important ingredient is character.

So what exactly is character made of?  It is made up of honesty, integrity, gratitude, discipline, respect, responsibility and compassion.  When you plan and execute around these values on a daily basis, you will automatically build character.

  • Improve your mind by reading something useful.
  • Do a good thing for someone.  If anyone finds out, it doesn’t count.
  • Give thanks where gratitude is deserved.
  • Be respectful of all people, especially those with whom you disagree.
  • Be compassionate and show it – share your time, your talent and your treasure.
  • Take responsibility for your actions and your results.  Don’t play the blame game.
  • Don’t find fault in others.  Improve yourself only.
  • Make promises and commitments.  Then … keep them.

Do these things every day and you have no need to worry about your reputation.

All the best,


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By the way, I don’t charge extra for typos.  They are my gift to you.  :-)

About eddecosta

Business and Executive Coach
This entry was posted in Business Coaching, Leadership, Productivity, Self-Mastery, Success. Bookmark the permalink.

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