Greetings from NYC!

I’ve always had mixed feelings about New York City. As a kid growing up in South Boston, I had nothing good to say about the sports teams from this area. I still don’t. Nevertheless, it takes nothing away from just how amazing this city is. It is freakin’ huge. It never sleeps. (how original) The natives see it as the center of the universe, and it has a buzz to it like no place I’ve ever been.

I’m here learning growth strategies and tactics to grow my coaching business on the web, to hone my messaging and to recast my brand.

I’ve been trained by Brendon Burchard, David Bach, Peter Diamandis and SUCCESS Magazine editor Darren Hardy (pictured below) – all experts and best-selling authors. Google them – they’re not hard to find. I’ve taken 48 pages of handwritten notes in three days.

While cramming my brain full of this information and inspiration, I kept thinking of a term I learned last week while on vacation in Florida. My daughter Laura (15) and my wife Linda found it hilarious that I was unfamiliar with the term “YOLO”. I’ve been given to understand that all but 9 of the 7+ billion people on the planet already knew the term, so the odds are that none of the other 8 laggards read my blog. So, you probably know YOLO.

At first I thought they were talking like pirates (Yoho) or John Lennon’s widow (Yoko). Anyway, I digress.

Despite the notion that some college students use YOLO to justify irresponsible, reckless behavior, I love YOLO. You. Only. Live. Once.

You only get one life. So what are the implications? There are too many to list, and I’m getting ready to jump on an airplane, so here’s a few.

Give life everything you have. Go “all in”. Don’t waste time. Turn off the damn television. Forgive people. Yes, even him or her. Ride 2.7 seconds on a bull named Fu Man Chu (thank you Tim McGraw). Live harder. Love more. Laugh easily. Teach your children. Give to others. Make a bucket list. Thank your parents or others who deserve gratitude. Play big, ’cause playing small sucks. You can’t take it with you, so leave a legacy. People won’t remember you for what you were gonna do, gonna say or how you were gonna make them feel. Your legacy is build from what you actually do. So get out there and do it.


All the best,


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By the way, I don’t charge extra for typos. They are my gift to you. :-)


About eddecosta

Business and Executive Coach
This entry was posted in Business Coaching, Leadership, Living With Passion, Productivity, Professional-Personal Balance, Self-Mastery, Success, Uncategorized and tagged , , . Bookmark the permalink.

5 Responses to YOLO

  1. amywells says:

    Well, I was one of the others, who didn’t know what YOLO meant.:-) Love it! Great blog Ed!

  2. I was another one who didn’t know what YOLO meant, so thanks, Ed! And…I don’t want to die ignorant – nor without leaving a legacy…so, my mentor/friend, let’s get busy!!

  3. YOLO Ed, so can you please help me find the share buttons so I can spread your message? 🙂

  4. ED; thanks for the reminder and the challenge

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