Windshield University

Greetings blog readers,

(Note: Please create a cool name for the group of people that read one’s blog, like Tweeps are to Twitter!)

I love music. Who doesn’t?  It touches our hearts, brings us up when we’re feeling down, soothes us when we’re agitated.  When I’m writing or preparing for a client training, I normally have jazz (Richard Elliot) or classical (Beethoven) on in the background.

That being said, I don’t primarily listen to music in the car.  News or talk shows get some of my attention while driving, but I’m not a fan of the negativity which so prevalent in the 24-hour news cycle.

So, you ask, what do I listen to?

I attend Windshield University.  I feed my brain while I’m driving.  In fact, I’ve learned more about life at WU than I did in college and graduate school, combined.

There are so many ways to get great content, but I use three primary sources:

  1. Audio books –  Buy, borrow or download personal development classics like  Napoleon Hill’s “The Science of Personal Achievement“, Jack Canfield’s “The Success Principles” and Brian Tracy’s “21 Secrets to Success”.  These are all excellent!
  2. SUCCESS Magazine – Reading SUCCESS Magazine every month is great.  Listening to the CD contained in every issue is even better.  John Maxwell, Zig Ziglar, Jim Rohn … all the legends are there!
  3. Soundview Executive Book Summaries – Don’t have hours per day to read? Well, listen to powerful summaries of the latest business bestsellers.  I use the Premium Audio Edition, so I get audio and video online, as well as a physical CD for the car.

Feed your brain.  Immerse yourself in the knowledge that is available.  If a little bit o’ wisdom can sink into my thick skull, it will certainly get to you too.

Other really cool aspects of Windshield University – open enrollment, so you start whenever you want.  No curriculum, so you study what you want.  No exams, so its about knowledge instead of memorization.  No pontificating academics who’ve never had or created a real job.  (Yeah, I said it.)   Sure, there’s neither a football team nor keg parties at WU – you’ll have to figure those out on your own.

All the best,


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By the way, I don’t charge extra for typos. They are my gift to you. :-)

About eddecosta

Business and Executive Coach
This entry was posted in Business Coaching, Leadership, Productivity, Professional-Personal Balance, Self-Mastery, Success, Uncategorized. Bookmark the permalink.

6 Responses to Windshield University

  1. Aldo Moller says:

    I do listen to audio teaching materials while driving… why not take advantage of this precious asset call time? Greater Toronto Area has, as many big cities, very congested highways and listening to ebooks or recorded conferences is just a very productive way to make the best use of my time. Thanks for sharing Ed!

  2. Great item, Ed. I, too, regularly attend WU. For the Football team, I have considered paper football between cars when stuck in traffic! : )

  3. Thanks for the reinforcement Ed.
    Your insights rekindle all the good reasons why I am still a WU student. By the way, I am more awake when I’m listening to stimulating and motivating success ideas. Drive times become amazingly shorter.

  4. I don’t always get to attend WU. But when I do, it’s always a breath of fresh air. Thanks for the reminder to spend our time wisely, even when we’re in our cars.

  5. Renee says:

    Great post, Ed! I too am attending WU everyday and I LOVE it! I’m now listening to June’s Success Magazine CD.

  6. Tracy says:

    There isn’t a day that being “Edified” doesn’t pop into my head as I am listening to my WU. Now I just need to fit in that Success Magazine………..

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