My Favorite Palindrome

Hello my friend,

Do you remember playing word games as a child? I remember a time when I was fascinated by palindromes. Don’t remember what a palindrome is?

  • Madam. I’m Adam.
  • Evil olive
  • Draw nine men inward.

My favorite palindrome is actually an acronym that I found at the bottom of an e-mail from my brother Jim in the mid-90s. Under his e-mail address and phone number were the letters


After some study, I was able to figure out what it meant: Do What You Say You Will Do. Because Jim is an engineer and manages projects all over the world, is easy to guess why he would have such a message in his email signature. Anyway, I love that palindrome because it speaks to one of the foundational elements of effective relationships: trust.

Think about the healthiest relationships that you have. What would happen to those strong relationships, either personal or professional, if you could not trust the other person? What if the other person felt they could not trust you? Undoubtedly, the relationship would suffer, and suffer greatly.

So, if trust is so important, we should all understand how to build trust in others. You certainly don’t build trust by telling people to trust you! You must demonstrate trustworthiness. That is the simplest, most effective, time tested method for building credibility and trust.

You can probably guess the best way trustworthiness. If you tell someone you’re going to call them at 3 PM, call them at 3 PM. If you’ve made a commitment to pick up a gallon of milk and some bananas on the way home, don’t walk in the house empty-handed! Do what you say you will do. They may not be words to live by, but they most certainly are words to build relationships by.

All the best,


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By the way, I don’t charge extra for typos. They are my gift to you. :-)

About eddecosta

Business and Executive Coach
This entry was posted in Business Coaching, Just Silly, Leadership, Self-Mastery, Teamwork. Bookmark the permalink.

2 Responses to My Favorite Palindrome

  1. Chandler says:

    What a poignant blog! Thanks, Ed! DWYSYWD…

  2. Tracy says:

    That is a basis of importance on so many levels…DWYSYWD! Thank you!

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